Welcome to Senior Communities Guide
Senior Community Service Employment Program Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
You may also listen to this article by using the following controls.
Community Marketing For Seniors
from:It is possible that people haven’t noticed, but it is more probable that the United States has recently become aware that its population is aging. Wall Street and any other agency that wants to make money, has started thinking if it can profit from the increase in the number of seniors that will be living in this country in the next ten to twenty years. Marketing personnel may be working overtime in an attempt to create unique form of community marketing for seniors.
Many strategies have been developed and many more will become familiar in the future. Web sites such as SeniorStrategicNetwork and TheSenior.com and AARP have already established sites to provide information and provide a community marketing for seniors that will appeal to a particular component of the world’s population.
Books are being written and published that explain how to attract seniors. For example, Marketing to Seniors, Second Edition is written to help others understand how seniors think and how they can attract the senior eye in terms of marketing. The target market is, of course, seniors and those that wish to understand more how they can directly address their needs. Community marketing to seniors is not something that retailers can avoid any longer.
In developing a plan for community marketing for seniors, authors have to remind companies that marketing to seniors is going to be different than the way a company markets to any other demographic. Seniors will tend to have a different kind of disposable income. Seniors will also have needs that other demographics will not have. Some of the more obvious needs will be health related.
Even though the about-to-be retirees many be healthier than most seniors to date, they will still encounter medical issues. Many of these issues may be the continuation of former health problems, but many of the health issues will be relatively new. Much of the future community marketing for seniors will need to consider such issues.
Future community marketing for seniors can not ignore the Internet. Many seniors have worked with computers and learned the value of them for work and for leisure. Seniors will not abandon their computers, simply because they retire. Any online community marketing for seniors will have to consider the values, the wants and the needs of this unique demographic.
Few commodities can not consider seniors. Even children’s items will need to consider the senior market. Seniors will want to purchase items for grandchildren. They will be able to buy items than some parents won’t be able to afford. The seniors, however, won’t approach a purchase in the same way the parent might. Seniors, since they generally will have more leisure time, will be able to search and compare quality and price.
Senior Community Service Employment Program News
DOL announces final rule adding volunteer service as performance measure for Senior Community Service Employment ...
The U.S. Department of Labor’s Employment and Training Administration has issued a final rule amending the Senior Community Service Employment Program regulations to allow entry into volunteer work as an additional performance indicator. The rule will be effective on March 1.
Read more...Community transportation comes to Sussex County
Using a combination of services, riders can access every corner of the county
Read more...Saw Creek recognized as patriotic employer
LEHMAN TOWNSHIP Saw Creek Estates Community Association (SCE) General Manager David Martin, recently accepted a certificate from the office of the Secretary of Defense recognizing SCE as a patriotic employer. SCE received the recognition by participating in the National Security and Protecting Liberty and Freedom program which supports employee participation in America’s National Guard and ...
Read more...Local Grassroots Heroine, Great-Grandmother and Agency Founder Goes National
Founder of Bucks County Pennsylvania African American drug and alcohol prevention program has a vision to serve larger markets by taking the agency national.
Read more...CALENDAR
Eugene TODAY City Council — Noon, McNutt Room, City Hall, 777 Pearl St. Work session: Action on resolution seeking constitutional amendment establishing that corporations do not have the same constitutional rights as persons, Envision Eugene, commercial employment, mixed-use and multifamily housing. 541-682-5882. Intergovernmental Relations Committee — 1 p.m., McNutt Room, …
Read more...New Report Finds More Older Americans Seeking Literacy/Basic Ed Programs
The percentage of adults 55 and older in adult literacy/basic education programs has doubled since the economic downturn in 2008, says a new report from ProLiteracy and Senior Service America.Syracuse, N.Y. (PRWEB) February 08, 2012 The percentage of older adults (55+) enrolled in adult literacy and basic education programs has doubled since the economic downturn began in 2008, says a new report ...
Read more...Escobedo, Gilpin honored as 2012 Health Care Heroes
Thursday, February 2 nd , 2012 Issue 05, Volume 16. FALLBROOK – At the Fallbrook Healthcare District’s (FHD) annual Community Collaborative Breakfast held Sat., Jan. 28, Irene Escobedo and Brad Gilpin were named the 2012 Health Care Heroes.
Read more...